Supermarket/Grocery

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.

In addition to updating existing stores, the regional grocer is focusing on growing its footprint in northern Texas.

With the Krazy Coupon Lady co-founder, Milo's marketing director will provide a candid look into how the brand is combating inflation and boosting sales through revised go-to-market and media strategies.

The supercenter store in Kalamazoo, Michigan, boasts updated product displays, more digital touchpoints and expanded categories throughout the store.

Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.