Supermarket/Grocery | Path to Purchase Institute

P2PI Wins at 2023 Eddie & Ozzie Awards

P2PI Magazine won an Eddie for its September/October 2022 issue, whose cover focused on the transformative potential of the cannabis industry.

2023 OmniShopper Awards Winners

The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo.

Hot Wheels Kroger 'Rugged Adventure' Instagram Update

P2P Now: Consumer Trends & Shopper Behavior

Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.

P2P Now: Insights From Emerging Commerce Marketing Leaders

Grocery Stores: Value of Certain Engagement Tactics

Grocery Stores: What Creates Enjoyable Atmosphere

Grocery Stores: What Factors Motivate You?

Grocery Stores: Rate the In-Store Shopping Experience

Retail Radar: Amazon Adds Sociable Shopping Feature; Instacart Powers Up for Holidays

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.

H-E-B Debuts Renovated Central Texas Store

In addition to updating existing stores, the regional grocer is focusing on growing its footprint in northern Texas.