London-based retail media agency SMG will manage Asda's media planning and operations functions as the grocer looks to add new digital channels and "innovative propositions."
Recent retail news includes Meijer opening its newest neighborhood market — its first outside of Michigan — and Asda promoting its new healthy food line with a side of spa treatments.
The grocery giant's retail media arm has selected Capgemini as its global agency partner to streamline activation workflows and enhance campaign performance.
EagleAI uses retailers’ existing customer data and machine learning algorithms to generate offers and communications created specifically for individual shoppers.
