Supermarket/Grocery

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

Canadians can buy discounted bags of surplus food at select stores.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

Inmar Intelligence has replaced Neptune Retail Solutions as the retailer focuses on personalization, loyalty and improving the omnichannel experience.

Savitch, SVP, group director, for the Path to Purchase Institute, Consumer Goods Technology, Store Brands and Progressive Grocer, will be formally recognized by Rethink Retail on Jan. 13 in New York.

Cut+Dry, an e-commerce and advertising platform for independent foodservice distributors and manufacturers, is integrating Instacart's Carrot Ads solutions across its platform. 

Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.