In-Store Experience

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities. 

Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.

An immersive pop-up experience showcased LG Electronics' premium Signature brand at a South Korean venue where LG recently sponsored two shows.

Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.

DTC faux eyelash brand LoveSeen has launched a line of 95% recyclable, vegan lashes exclusively at Target.

The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season.

Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina.