Fully Krausened Girly Men Bill Schober looks at the recent court case between Miller Brewing and Anheuser-Busch Wal-Mart Chews On Dubble Bubble Contest Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Shelf Impact + Product Protection Packaging expert Jim Peters looks at some creative package designs from Hershey Foods, Cadbury Adams and Nokia Armstrong Rolls Out Upscale Unit for Premium Flooring Superfeet Finds Room for P-O-P Improvement Vibram Aims at Consumers in Outdoor Markets Nescafe Ice Java Launch A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 293 294 295 296 297 Next Last
