When Packaging Innovation Reshapes a Category New packaging formats can help marketers boost market share. Retailers Slip into New Wrangler Jeans Campaign A Picture's Worth Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" "A Model of In-Store Consumer Decision-Making" Kohl's Makes In-Store Music with Michelle Branch Pepsi, Coke Launch Half-Carb Sodas Lowe's Drives a General Motors Sweeps CVS Kicks Up Its Heels for Boots Kroger Flies with Both Red Barons First Previous 292 293 294 295 296 Next Last
