The Legend of P-O-P RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels Kool Displays Attempt to Steal Away Customers Mattress Giant Lightboxes Emphasize Selection, Classiness Building Private Label Brands Research Insights to Improve Point-of-Sale Marketing Blitz Power Center Breaks New Ground Red Wing Muscles Out the Competition Cereal Bar Launch Banks on P-O-P First Previous 24 25 26 27 28 Next Last