In-Store Data Tracking

Displays information when product picked up from shelf

Show keynoter to explain new technology's potential impact on P-O-P

Floor projection system reacts with customer movement

With convenience as a goal, Food Lion bans in-store displays in 'Bloom' concept store, offers customers clear aisles, portable bar code scanners.

Should marketers be concerned about fixing the out-of-stocks problem?

A case study from the Promotion Marketing Association's 2004 Reggie Awards