Sterling Cooper's Retail Handbook AMC's "Mad Men" goes old school on shopper marketing in the 21st episode. Shopping Decisions Made In-Store Movado Counts Shopper Faces Dannon Reinvents Shelf Set Newly created insights team drives shelf overhaul Store Checks: Kmart's 'Marketplace' Format Microsoft Adds Color at Retail Scent, Sound Combine in Display Category Report: Household Products Technology Powers Up Retail Training Alaskan Brewing Reels in Shoppers Optimizing the 'No Frills' Zone SC Johnson uses shopper insights to grow sales in the center store Longs Drugs Tests OTC Kiosk First Previous 13 14 15 16 17 Next Last