In-Store Activation

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

A profile of Pepsi's Christopher DeMarco

Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.