Kraft/Nabisco Kicks Its Way Back to School Food Lion Takes the Hand-Off from PepsiCo Safeway Packs a Cross-Promo Lunch for Sears Lactaid Drives Hispanic Effort into Supermarkets Retailers Slip into New Wrangler Jeans Campaign Pathmark Tackles Vendors for Football Promotion Rite Aid Picks an Incentive Offer from 'Fitness' Procter & Gamble Gets in Touch with its Soft Side Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Levi Strauss Feeds Sears a Burger King Offer First Previous 218 219 220 221 222 Next Last
