Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Beefeater Slims Down, Adds Promotional Muscle Spalding Inflates Sales with Hands-On Displays Twins Display Illustrates Results of Sunless Tanning Product Standees Promote Big Idea's "3-2-1 Penguins" Mott's Inc. Launches "Dragon Tales" Promo Displays Support Anheuser-Busch Energy Drink Launch Samick Music Introduces Guitar Floorstand All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Pall Mall Reintroduced With New Package, P-O-P P-O-P Fuels Gillette's Venus Launch First Previous 217 218 219 220 221 Next Last
