Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" P-O-P 'Drives' Global Campaign Versatile header enables TaylorMade to retrofit existing displays Meijer Wears Coke, Pepsi Promos Meow Mix Brings Cat Games to Stores CVS Coaxes Seasonal Sales with Coke Schwinn's 'Phat' Display The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel Vibram Aims at Consumers in Outdoor Markets Galyan's 4 Adventure Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards Custom Fit Apparel retailers want special treatment, so marketers are responding with displays that express the character of the store and the brand Nike Golf Integrates Tour, P-O-P With '60s Theme First Previous 38 39 40 41 42 Next Last
