Adidas Teams With 'Becks' Phone number on P-O-P lets consumers ring soccer star David Beckham Retailers Help Shoppers Make Healthy Resolutions Water Purifier P-O-P Invites Interaction Adidas Kicks Up Display with Beckham Phone Promo The Impact of Creative Elements on Display Sales Marketers rate product imagery as most effective creative element Skateboarders Demo Shoes on Vans Bench Sporting Goods Market Goes High-Touch, High-Tech Specialized retailers look for interactive displays so they can continue to compete with mass merchants. Rocky Boots Strengthens P-O-P for Apparel Line Wolverine Uses Sweeps, Stresses Camping Meijer Targets Hunters First Previous 37 38 39 40 41 Next Last