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Gerber Childrenswear’s Modern Moments by Gerber, a Walmart exclusive, launched a line of licensed Harry Potter apparel this summer.

Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.

The Peruvian Avocado Commission’s Avocados from Peru is running sweepstakes at Lidl and Kroger’s Mariano’s awarding custom Teslas.

Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

The collaboration enables Kargo Commerce (formerly StitcherAds) advertisers to directly access offline sales insights in TikTok Ads Manager.