Social Media

The ability to deliver seamless and consistent brand messages across all channels remains a challenge, according to a panel of fashion and skincare retailers at Retail Week’s annual conference.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

The formerly internal program is looking for sports-focused social media enthusiasts to work with the retailer’s brand partners to create original, first-person content. 

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.

E.l.f. Cosmetics and Stanley teamed up in October to launch a collection of tumblers and matching tinted lip oil holders exclusively at Target.

The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck.