Social Media

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

The Honest Company teamed up with bilingual publisher Lil' Libros in August for a limited-edition line available exclusively at Walmart.

Gerber Childrenswear’s Modern Moments by Gerber, a Walmart exclusive, launched a line of licensed Harry Potter apparel this summer.

Online shopping remains robust, but a universal affinity for in-store shopping has emerged with a modern, omnichannel twist, according to Ryder System’s annual report.

The brand's sparkling energy drinks got the spotlight in stores via endcaps, while the brand promoted the launch of Bloom Kids on social media.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.

The Peruvian Avocado Commission’s Avocados from Peru is running sweepstakes at Lidl and Kroger’s Mariano’s awarding custom Teslas.