Social Media

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

The TikTok Shop Connector is designed to keep data current and synced across various applications, including product data management, order management, fulfillment and accounting.

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.

The brand stages short but effective campaigns at various retailers.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

The brand’s first visual overhaul in 14 years was unveiled a year ago, but it is rolling out across more than 120 markets this year.

L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls.

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.