Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds "A Model of In-Store Consumer Decision-Making" Levi Strauss Feeds Sears a Burger King Offer Gillette Drops Flag on Second Lap of 'Young Guns' Mike and Ike Candies Get New Look Wanted: 'Semi-Involved DIYers' P-O-P 'Drives' Global Campaign Versatile header enables TaylorMade to retrofit existing displays To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. First Previous 622 623 624 625 626 Next Last
