Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. Wagner Targets Roller Packaging To Different Demographics Kodak Focuses on Display Flexibility Selling Strength: Alterna Professional Haircare Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand Office Depot, Microsoft Develop Category Management System Bushnell Countertops Support New Positioning Nike Groups Products for "Enjoy the Weather" Campaign Pennington Seed Customizes Sign for Lowe's Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. Liquor Retailer Roundtable Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. A-B Goes Upscale with Bacardi Silver First Previous 598 599 600 601 602 Next Last
