All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. 7-Eleven Joins Hulk-mania Brands 'Sponsor' Harris Teeter Sweeps Prizes Rite Aid Goes Glam for Teens Chain Targets Teen Girls with Glam Camp The Intelligent Shelf RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute CAT Footwear Takes a Walk on the Casual Side Kodak 'ShopSimple' Helps Consumers Focus Seeing Green ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion Staying Ahead of the Game VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market Brown-Forman Ties Tequila and Vodka to Romance First Previous 587 588 589 590 591 Next Last
