Awards: Kell's Wobblers Are the 'People's Choice' Wal-Mart Sets Pre-Holiday Play Dates Conference Debrief: Ahold Sour on National Promos Schick Quattro Cuts into Store Sets Kmart, Coke Get in the Groove Frito-Lay Takes 'Tailgate' to Wal-Mart The Package is the Product Increasing the likelihood of new product success The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Building Private Label Brands Putting the Pieces Together at the Point of Sale Research Insights to Improve Point-of-Sale Marketing Documenting the "Business Value" of New Packaging Innovations First Previous 579 580 581 582 583 Next Last
