Pediatric Packaging: Just What Mom Ordered Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Home Depot's Marketing Comes Full Circle A Q&A with John Costello, Executive VP of Merchandising and Marketing for The Home Depot The Toys "R" Us Brand Renewal Story A Q&A with Warren Kornblum, Executive VP/Chief Marketing Officer for Toys "R" Us Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges Walgreens Makes Light of Diet Coke Dr Pepper Sweetens Pot with Hershey Kellogg Packs Multiple Offers for 'Cat' Tie-in Promotion: Pepsi-Cola, Frito-Lay Power Up on Cat The Legend of P-O-P P&G Cleans Up with Cat in the Hat RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. First Previous 574 575 576 577 578 Next Last
