Tactics: In-house Display Testing In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments Centerra Sells In 3 Blind Moose Wine Pairs wine with grilling on displays Follow the Marketing Money MVI's Dan O'Connor predicts upheaval in vendor/retailer relationships A Toast to Research Miller Brewing's Mike Kallenberger meets consumers at the tap Lay's, Kodak Partner in Promo Sense Appeal InBev's Brent Willis on sensory in-store experiences Insights into Action P&G puts shoppers front and center Bronco Wine Arrives at the Cookout What Women Want ... From Packaging Tetra Digs for Treasure First Previous 561 562 563 564 565 Next Last