Shopper Marketing

A new study of shopper culture examines the role of shopping in everyday life.

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

In-store can learn from online about insights.

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

Goodyear rebrands with new tagline, philosophy and complete store look