Shopper Marketing

Best Buy CMO Mike Linton says letting customers customize is a key to loyalty, innovation and growth

The future of marketing at retail is a new type of 'television' that delivers targeted messages when, where and how shoppers want them

Digital media played with Tom Cruise's head in The Minority Report. It can also play well with frazzled shoppers

Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways

Kraft, Coinstar and others use shopper insights to reinvent categories and drive growth