Shopper Marketing

Creating Retail Value Through Simple Meal Solutions

Deloitte/GMA report finds that deeper integration leads to better results.

Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should.

Best Buy is winning with women -- and everyone else.

Brand marketers and agencies evaluate each other for excellence in Shopper Marketing.

Tomorrow's consumers may very well be shopping on their cellphones.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.