News America, Valassis Settle Lawsuits 2010 Hall of Fame Inductees Announced New Packaging Spikes Sales for Strap-A-Handle From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase Study Surveys Recession-Driven Behavior Shoppers want value and convenience; unclear how this will change in the future Supervalu Identifies Three Core Segments Godiva Relies on Retail for Coffee What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover IRI, comScore Measure Online Ad Impact Sam's Hosts Super Bowl Sampling Events First Previous 460 461 462 463 464 Next Last