Shopper Marketing

Retailers and brands must work together for the shopper’s greater good.

The new way forward is at the nexus of brand management and shopper marketing.

With consumers eating healthier throughout the day and eating more on the go, the salty snacks category is showing gains

Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”

Notes from a retail summit on shoppers and digital media.