Shopper Marketing

Seven “simple” questions clear the path to innovation and growth.

Growth at retail demands a more holistic view of shopper marketing.

Brands that empathize both rationally and visually get more attention at the shelf.

Consumer and shopper insights converge in ConAgra's culture of collaboration

An emotional connection at retail pulls shoppers and creates loyalty.

CPG displays and promotions will not be executed; 10% of inventory will be private label

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy