Shopper & CatMan: Let's Play Nice As these two disciplines evolve, brand marketers devise management structures to align the work Mattel Brings Barbie & Ken Back Together Playing off 'breakup,' campaign targets multiple generations Huggies Jeans Has a Purpose at Sam's Club An Integrated Approach: PepsiCo Team Puts It All Together An In-Store Marketing Museum Two-Thirds of Moms Shop with Smartphones? Helping Consumers Become Brand Evangelists Rawlings Simplifies Shopping Experience Dole Learns from Mobile Club Pilot Banfi App Eases Wine Selection Wine app promoted in-store with on-pack messaging First Previous 416 417 418 419 420 Next Last
