Study Surveys Social Media and Shopping IRI Releases Shopper Marketing Suite Trident Capitalizes on Fruit-Flavored Trend Survey Leads to New Tortilla Chip Frito-Lay markets new Tostitos Dipping Strips around football theme Fighting with Women Crystal Light Revamps Packaging Brand reduces containers to be eco-friendly and meet women's needs Nielsen, Catalina Join Forces New company merges Nielsen TV, Internet, household panels with Catalina's data on more than 50 million shoppers 'The Hub': Shopping Optimized Putting the shopper at the center of retail assortment decisions. 'The Hub': The Retailer's List To get on the shopper’s list, retailers must fill both needs and desires. 'The Hub:' Digital Shopper Marketing Research reveals the digital tools that work best for shoppers. Progress Report from the Retail Commission on Shopper Marketing Four C's of Effective P-O-P First Previous 403 404 405 406 407 Next Last
