The Brand Before the Horse Walmart, Kingsford Beef Up Sampling Effort Co-branded 'Mobile Brand Boxes' distribute samples in store parking lots So-Lo-Mo Central: June 2012 Best Practices in Shopper Marketing Measurement, Part 3: Measuring Brand Impact Kimberly-Clark Poised to Break 'LBL' Stigma Lighthearted TV spots and sampling activity build Poise's momentum in category Rockwell Endcap Has Big Impact at Lowe's Positec relies on old-school 'tools' to create a high-profile display Ms. Brown Plugs ExtraCare FSI Report: May 20, 2012 What's the Occasion? Coca-Cola builds winning programs by first asking why the shopper is in the store Hershey Rebuilds Around Insights Hershey drives demand with its 'Insights Driven Performance' model First Previous 385 386 387 388 389 Next Last