Shopper Marketing

Marketers of snacks and candy find ways to connect with shoppers beyond price promotions

To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it

As these two disciplines evolve, brand marketers devise management structures to align the work

Redesign focuses on materials, product composition and merchandising

Wine app promoted in-store with on-pack messaging

Playing off 'breakup,' campaign targets multiple generations