2014 Hall of Fame Class Announced Comings and Goings: January 2014 So-Lo-Mo Central: January 2014 Perrigo Digitally Pushes 'Store Brand Meds' Private-label manufacturer educates consumers about OTC products Cargill Pushes Pork in its Fall Campaign Continues using 'Porkivore' theme with contest promoting Tender Choice 'Global Perspectives' Now Available for Purchase Purina Heavily Markets a Lightweight Product Tidy Cats challenges shoppers to 'lift test' cat litter in-store Schick Contest Targets Hispanic Shoppers Energizer taps into segment's affinity for boxing and dancing with Xtreme3 razor campaign Marketers Face 'Revolutionary Change' Agency executive says 'new manifesto' comprises participative, integrated and trans-media marketing Experiential Marketing: Can It Be Localized, Personalized and Scaled Up Affordably? First Previous 332 333 334 335 336 Next Last