Shopper Marketing

'Futurescope' study shows how shopper marketing is evolving

Executives to share details of successful beverage merchandising program during panel discussion

Walgreens and consultancy executives encourage manufacturers to look at shopper marketing from a worldwide perspective

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

PepsiCo brands leverage the launch of new console with national program and retail overlays

How 'right' not 'big' data can benefit brands, retailers and shoppers