Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Retail Intimacy, Part 12: Walmart: How to Win Now With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win. Trends in Experiential Marketing Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline Beringer Debuts Wine Tasting Strips Brand addresses shopper challenges common to the category through test at Kroger Studying the Use of Mobile in Shopper Marketing GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing K-C's Depend Builds 'Underwareness' New Silhouette product rollout and campaign targets younger female consumers Southeastern Grocers Gives Wounded Warriors Independence Meijer Bulks Up on P&G Beauty Brands Mars Spreads 'Funshine' at Walmart Hershey Camps Out in Walgreens’ Aisles First Previous 287 288 289 290 291 Next Last
