Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders Honest Tea Encourages Honesty Valassis Takes Annual Dive into Coupons Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others Are You Keeping Pace? Expo panel talks strategy, capabilities and technology in the retail world Transparency with Store Brands Panel of retailers discuss how they are working to build trust with educated shoppers Glade Offers 'Holiday Surprises' at Walmart Design of the Times 2016 Platinum Winners ShopRite and Dove Celebrate Girls Again PetSmart Wins an Exclusive 'Medal' Walmart Extends CMN Hospitals Fundraising People to Watch 2016: Risa Shapiro, PepsiCo Albertsons Races with Smithfield First Previous 228 229 230 231 232 Next Last
