Retail

While CPGs and retailers certainly are experimenting with mobile technologies, they often don’t venture beyond the testing; what's holding them back?

As official sponsors, All and Snuggle launch integrated campaign that culminates at showcase event

'Futurescope' study shows how shopper marketing is evolving

'Faceoff' video directs target audience to Loblaw's grocery chains

Walgreens and consultancy executives encourage manufacturers to look at shopper marketing from a worldwide perspective