SKU Rat a Mixed Bag for Giant-Carlisle Brand Loyalty Declines in Once 'Safe' Categories Heinz Studies SKU Rationalization Campbell's Improves Gravity-Fed iQ Maximizer Neuromarketing research reveals new insights about soup shopping IRI Releases Shopper Marketing Suite What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover IRI, comScore Measure Online Ad Impact Institute Publishes Packaging Insights Book In Vivo Opens Labs in U.S 'The Hub': Precision, Prudence & Passion A study of multichannel shoppers yields valuable insights Back to the Middle SKU rationalization, meal solutions and aisle reinventions reshape the center store Emotion-Sensing Software Could Aid Market Research First Previous 8 9 10 11 12 Next Last