IRI Releases Shopper Marketing Suite What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover IRI, comScore Measure Online Ad Impact Institute Publishes Packaging Insights Book 'The Hub': Precision, Prudence & Passion A study of multichannel shoppers yields valuable insights In Vivo Opens Labs in U.S Back to the Middle SKU rationalization, meal solutions and aisle reinventions reshape the center store Emotion-Sensing Software Could Aid Market Research Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Trading Punches "The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue." Here endeth the lesson. First Previous 10 11 12 13 14 Next Last
