Schick Contest Targets Hispanic Shoppers Energizer taps into segment's affinity for boxing and dancing with Xtreme3 razor campaign Alcon Eyes Retail with One-Stop Display Increased in-store presence is supported by online, print and PR activity Depend 'Shields' Its Target: Men K-C addresses bladder leakage in men through education in-store and online P&G Helping Dollar General Honor 'Heroes' Manufacturer fits its stable of products into an integrated, community-themed campaign Starkist Serves Up Smaller Pouches Portion-control and convenience insights shape launch of Tuna Creations single-serve packages Fisher Stands Up Its Packaging Food Network partnership helps promote new resealable bag Unilever Strengthens Dove Deodorant Marketing Ties reputation as a skincare expert to Clinical Protection line Brands, Retailers Help 'Believe in Heroes' Grow Acosta Marketing Group-led cause campaign raises funds for Wounded Warrior Project Arm & Hammer Gives Cat Owners the Scoop Positions its odor-controlling cat litter as an alternative for busy consumers Ball Park Facilitates a Feeding Frenzy Campaign for hot dog brand targets females who shop for their men P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle First Previous 2 3 4 5 6 Next Last
