Cruise Videos Cross-Merchandised for Added Impact Hyperion Helps Consumers "Make the Connection" with Oprah Weber-Stephen Cooks Up Global Look for Charcoal Grills Weiser Expands Rack Display, Will Offer to More Retailers Welch's Rolls Out JuiceMakers with Gravity Feed Dispenser Maxell Offers Free Tape, Poster on Displays Awful' Canadian Cough Remedy Aims to Conquer U.S. Market Rx to OTC = P-O-P As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical. Developing Copy Tests that Estimate Brand Usage Sweepstakes Sweetens CNS Breathe Right Nasal Strips Campaign Community Coffee Display Delivers Vacuum-Fresh Product 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. First Previous 458 459 460 461 462 Next Last
