Heineken, Amstel Light Join Forces for Mardi Gras Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Sunbeam Promotes Mr. Coffee to a Younger Audience New Displays Tout Pouched Tobacco Products Nike Introduces Golf Line for Kids With P-O-P Display Woolrich, Discovery Channel 'Explore' Co-Promotion In-store campaign supports Discovery Channel Quest by Woolrich line Head Uses CD Display for High-Tech Skis Vibram Promo Brings Winter In-Store Velcro Expands Lines, Develops New Packaging Options Multi-Purpose Car Air Freshener is a Mini 'Carbage Pail' OSI Launches New Packaging, Displays First Previous 392 393 394 395 396 Next Last
