Retail Wizardry Abounds for 'Harry Potter' Launch Packaging Insights: Alcoholic Beverages Doritos Takes the Stage with Concert Sweeps Alice White Sets Scares Listerine Whitening Adds More Smiles to Aisles Callaway Stays Hot for On-Pack Offer Right Guard Takes Target to the Extreme Packaging Gets Spotlight in K-C Shelf Programs Electronics P-O-P Report: Selling a Brand Within a Brand Breweries Toast Health in 2005 In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement 'Seinfeld's' Soup Man Brings Soup to Coolers PalmOne Has Eye on 'iPod Nation' First Previous 346 347 348 349 350 Next Last
