Produce

P-O-P Quells Confusion in Massive Promotion

Client: McDonald's Corp., Oak Brook, Ill.
Producer: Everbrite Inc., Greenfield, Wis.
Marketing Objective: The display was created to improve service at the drive-thru window. It displays and confirms an order as it is placed.

Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well?