Produce

Conocraft A Creative Solutions Group Co.
Otis Spunkmeyer
Comments: This "shop-around" table for bakery products accommodates easy product rotation. The table has vacuum-formed, two-sided litho graphics and a multi-tiered tabletop that creates the dimensional effect of graduated elevation. Casters and adjustable wings allow for placement in a variety of store locations. Assembly can be accomplished within ten minutes.

Products: Cinnabon bakery products
P-O-P companies: Tim Girvin Design (design), Seattle; Gulf States Printing Co. (printing), Tuscaloosa, Ala.
Distribution: Cinnabon stores
Introduction: May 1998
Duration: Permanent
Construction: Paper packaging
P-O-P materials, such as these new-product testing pieces used in a select number of stores, reflect Cinnabon's new look.

Clients: Various office products/computer companies
Objective: The use of 3-D nameplates offers upgraded product identity and visibility.
Construction/Materials: Injection-molded plastic, printed aluminum and resin-domed labels
P-O-P Company: Mila Displays Inc., Hewlett, N.Y.

Client: Hebrew National, Bronx, N.Y.
Products Promoted: Hebrew National Kosher deli products
Objective: To maximize placement and provide long-term brand name exposure for Hebrew National. The letterboard and clock combine to form a display that serves a practical function at the P-O-P. The letterboard can be customized to announce daily specials and featured items.
Introduction: April 1998
Construction/Materials: Vacuum-formed polystyrene letterboard, wooden frame, screen-printed white board clock surface, changeable plastic header

Client: Corning Consumer Products Co., Corning, N.Y.
Products Promoted: Corningware French White cookware
Objective: To attract consumer participation with the large product graphics.
Introduction: April 1998
Construction/Materials: Corrugated
P-O-P Company: Tenneco Packaging, Lancaster, Pa.

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.

Product: Cini-mini miniature cinnamon buns
P-O-P companies: U.S. Display Inc. (displays), Hawkpoint, Mo.; Serigraph Inc. (printing), West Bend, Wis.; Alcone Marketing Group (design), Irvine, Calif.
Distribution: Burger King restaurants
Introduction: April 1998
Duration: Temporary
Construction: Cardstock, paper
In-store P-O-P, like this standee, for Burger King's new Cini-minis, features the Doughboy from sister company Pillsbury.