Produce

Client: Krispy Kreme Doughnut Corp., Winston-Salem, N.C.
Producer: Decision Point Marketing, Winston-Salem, N.C.
Marketing Objective: The client wanted to introduce fresh bean coffee to customers at bakery counters. A solid mass of real coffee beans encased in clear acrylic creates the backdrop.

Location: Sub Express restaurants in Pennsylvania
Display Description: Sub Express lightbox
Objective: To build brand awareness. Utilizing the hanging kit, the operator can display the unit in a window.
Introduction: March 1997
Construction/Materials: The housing is high-density polyethylene; faceplate is screen printed on clear acrylic
P-O-P Company: Palmer Promotional Products, Clinton Township, Mich.

Location: Ultramar Diamond Shamrock stores throughout South and Southwestern United States and California
Display Description: Armour Grill Express sign
Objective: To bring awareness to hot dogs cooked on a rotisserie.
Introduction: February 1997
Construction/Materials: Artlite plates; oval-shaped, double-sided, vacuum-formed lightbox
P-O-P Company: Artlite International, Indianapolis

Location: Holiday Station Stores in Minneapolis
Display Description: Holi-Deli hot dog merchandiser
Objective: To encourage consumer trial of the product.
Introduction: January 1998
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Location: McDonald's restaurants in Northeast New England
Display Description: Moseley Bakery display case with custom shelf identification tags
Objective: To introduce a new bagel program in McDonald's.
Introduction: February 1997
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.