Produce

Location: McDonald's restaurants in Northeast New England
Display Description: Moseley Bakery display case with custom shelf identification tags
Objective: To introduce a new bagel program in McDonald's.
Introduction: February 1997
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.

Location: Sub Express restaurants in Pennsylvania
Display Description: Sub Express lightbox
Objective: To build brand awareness. Utilizing the hanging kit, the operator can display the unit in a window.
Introduction: March 1997
Construction/Materials: The housing is high-density polyethylene; faceplate is screen printed on clear acrylic
P-O-P Company: Palmer Promotional Products, Clinton Township, Mich.

Location: Ultramar Diamond Shamrock stores throughout South and Southwestern United States and California
Display Description: Armour Grill Express sign
Objective: To bring awareness to hot dogs cooked on a rotisserie.
Introduction: February 1997
Construction/Materials: Artlite plates; oval-shaped, double-sided, vacuum-formed lightbox
P-O-P Company: Artlite International, Indianapolis

Location: Holiday Station Stores in Minneapolis
Display Description: Holi-Deli hot dog merchandiser
Objective: To encourage consumer trial of the product.
Introduction: January 1998
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Client: Burger King/Alcone Marketing, Miami
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Quick Service Food Restaurants
Size of Run: 8,400
Objective: To create awareness of the introduction of Burger King's new french fries and to promote the Free Fry-Day. To capture consumers' attention and ultimately to get people to talk about Burger King's new fries.

Client: Coming Consumer Products Co., Corning, N.Y.
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Marketing Objective: To develop an ideal cookware, ovenware and tableware program. The display can be used with any one of eight product lines manufactured by Coming and can be customized for each retail location. Containing a full open-stock assortment, the unit lays out the entire program for easy consumer access.