Produce

Product: "Gran Caffe" dessert
Client: Ferrero
Producer: Creativity, Italy
Material: Microcorrugated cardboard and polystyrene

Client: McDonald's/Worldwide, Oak Brook, Ill.
P-O-P Company: Rapid Displays, Chicago
Division: Temporary, Quick Service Food Restaurants

Client: Entenmann's CPC Bakery, Bay Shore, N.Y.
P-O-P Company: Conocraft -Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Frozen, Fresh and Refrigerated Foods

Client: Denny's/Diamond Promotions, Spartanburg, S.C.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Other Services and Establishments
Comments: A three-dimensional look was achieved by multiple figures of the baseball player behind a holographic film.

Restaurant: Burger King, Miami
Number of Displays: 7,500
Construction: Corrugated, coroplast and PETG
Introduced: May 1997
P-O-P Company: United States Display Co., St. Louis

Restaurant: McDonald's Corp.
Number of Displays: 12,700
Construction: Paperboard
P-O-P Company: Rapid Displays, Chicago

Restaurant: McDonald's Corp., Oak Brook, Ill.
Number of Displays: 8,000
Construction: Two clear PVC blow-molded cookie jars with hinged, two-piece woodgrain vacuum-formed lids. Two different screen printed pressure-sensitive cookie ID labels. Wooden back panel with decorated, vacuum-formed hot-stamped logo panel.
Introduced: November 1996
P-O-P Company: Dauman Displays, New York

Quick-Serve Restaurants Sharpen the Focus of In-Store Advertising

Restaurant: Arby's Franchise Association, Atlanta
Number of Displays: 3,000
Construction: These die-cut floor decals were one merchandising element of an entire new product launch. They were three-color screen printed on 29-inch-by-34-inch 3M Floor Graphics materials.
Introduced: August 1996
P-O-P Company: GFX International, Buffalo Grove, Ill.

Restaurant: Great American Cookie Co., Atlanta
Number of Displays: An average of eight displays per store throughout the 350-store chain. Displays are updated regularly.
Construction: Narrow profile, 24-inch-by-30-inch light boxes with anodized brass finish and a flip-open frame. Extruded aluminum, acrylic, fluorescent lamps, electrical components and photographic transparency.
Introduced: August 1996
P-O-P Company: Clearr Corp., Minnetonka, Minn.