Produce

Restaurant: McDonald's Corp., Oak Brook, Ill.
Number of Displays: 8,000
Construction: Two clear PVC blow-molded cookie jars with hinged, two-piece woodgrain vacuum-formed lids. Two different screen printed pressure-sensitive cookie ID labels. Wooden back panel with decorated, vacuum-formed hot-stamped logo panel.
Introduced: November 1996
P-O-P Company: Dauman Displays, New York

Quick-Serve Restaurants Sharpen the Focus of In-Store Advertising

Restaurant: Arby's Franchise Association, Atlanta
Number of Displays: 3,000
Construction: These die-cut floor decals were one merchandising element of an entire new product launch. They were three-color screen printed on 29-inch-by-34-inch 3M Floor Graphics materials.
Introduced: August 1996
P-O-P Company: GFX International, Buffalo Grove, Ill.

Restaurant: Great American Cookie Co., Atlanta
Number of Displays: An average of eight displays per store throughout the 350-store chain. Displays are updated regularly.
Construction: Narrow profile, 24-inch-by-30-inch light boxes with anodized brass finish and a flip-open frame. Extruded aluminum, acrylic, fluorescent lamps, electrical components and photographic transparency.
Introduced: August 1996
P-O-P Company: Clearr Corp., Minnetonka, Minn.

Restaurant: Sonic Corp., Oklahoma City
Number of Displays: 56,000 cards
Construction: 10 mil translucent styrene
Introduced: May 1997
P-O-P Company: Adams McClure, Denver

Client: AFA Service Corp.
Producer: Graphic Finishers of America, Fenton, Mo.
Category: Multiple Materials - Restaurants/Food Service
Intended Length of Use: 6 months
Production Run: 1,000
Unit Cost Range: $25-$99

Client: Coca-Cola Fountain and Cadmus Marketing
Producer: C.D. Baird & Co., West Allis, Wis.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Restaurants/Food Service
Intended Length of Use: 2-3 months
Production Run: 1,500
Unit Cost Range: $100-$250
Comments: This display was designed to encourage consumers to trade-up to larger size drinks and fries. The use of motion -- the growing cup and fries -- demonstrated the added value of Super Size. Velcro on the back of the piece makes installation below menuboards simple.

C.D. Baird & Co.
Super Size with Pibb Menu Frame Hanger
Coca-Cola Fountain and Cadmus Marketing

Client: Matrix Industries
Product(s) Promoted: Cold Front Big Refill
Producer: Visual Systems Inc.
Location: Milwaukee, Wis.
Distribution: C-stores
Material/Process: Pressure-sensitive vinyl
Introduction: July 1995

Taco Bell Display
Applause Inc.