Pop-Ups/Off-Premise Activation

The curated vignettes, now live in select markets, highlight the growing trend of immersive, cross-category retail experiences.

Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement.

Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations.

The experiential campaign promoted new eye pencil shades with a West Coast activation.

The online grocer blends retail and community with a summer-to-winter pop-up and experiential events in Southampton, New York.